In fact, our research shows that:ġ2% of all global ad inventory is made up of the Mobile Leaderboard. The 320×50 banner is by far the most widely used ad for mobile, both in browsers and in apps. Of the different ad sizes available for mobile, one format clearly stands out among the rest the 320×50 Mobile Leaderboard. Mobile ads can be displayed both when you’re browsing the web and directly in apps. Mobile has passed desktop as the main device used for browsing, delivering 63% of all internet traffic in 2017. If you haven’t already shifted your advertising efforts to a mobile-first focus it’s definitely a good time to start thinking about it. When planning your display campaigns it could be wise to focus on these four sizes. Mapped out the distribution of global ad inventory looks like this: Our research shows that the different banner sizes are very unevenly distributed in their usage, with 4 variations dominating the digital advertising world.Ĩ9% of all ad impressions are made up of these 4 sizes:

These are the different banner sizes that work well on mobile: Mobile Banner Sizes Size (Px)Īs you can tell from this list there’s quite a few sizes to choose from when picking your ads – but the good news is that the absolute majority of impressions are made up of only 4 sizes! Read on to learn more about which banners to focus on in your display advertising. Mobile ads have seen a major upswing in recent years. You will also find a specific section for mobile ads below the first table. If you want to learn more about the different sizes and how common they are, you will find the 15 most important formats in a handy chart below – together with how common they are, to make it easier for you to plan your campaign. The Interactive Advertising Bureau (IAB) has created standardized guidelines on banner sizes, which work across all advertising networks, including the Google Display Network (GDN). In Match2One’s Creative Studio you can build your own animated banners for programmatic campaigns in minutes. The top Banner Sizes sorted by how frequently they’re used

Linked in ad sizes